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High Intensity Business


High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Feb 5, 2018

Dr Doug McGuff (@DougMcGuff / Instagram: ultimate_exercise_) is frequently labeled as one of the world's top experts on exercise and in particular, high intensity strength training. Doug practices full-time emergency medicine with Blue Ridge Emergency Physicians and owns, Ultimate Exercise, where he and his instructors continue to explore the limits of exercise through their personal training of clients. Doug regularly posts his exercise thoughts and findings on his blog and YouTube channel, and provides consultancy and other products and services via DrMcGuff.com.

Doug’s popularity exploded with the release of his ground-breaking book, Body By Science, which he published with John Little. Soon after, Dr McGuff and Dr Robert P. Murphy published The Primal Prescription: Surviving The “Sick Care” Sinkhole, an expose on medical care, how to get the best care when you really need it, and a prescription for wellness, longevity and personal accountability.

This was an eclectic episode that touched on a number of different areas. As this may be the last interview I do with Doug for a while (he's incredibly busy), I took this opportunity to go beyond strength training to talk about things like investing, cryptocurrency, success and even relationships. Doug provides a very intelligent and thoughtful perspective on all of these topics and more. I look forward to listening to this interview again and again. I hope you will feel the same.

This was one of the most profound conversations I've had in my entire life.

In this episode, we discuss:

  • Entrepreneurship
  • Workout Volume and frequency
  • The Placebo Effect
  • Neck training (machine vs manual resistance)
  • The practical application of scientific literature on exercise (and in general)
  • Cryptocurrency
  • What calorie surplus is required for optimising muscle gain?
  • Extreme fat loss and losing that "last bit"
  • Relationships with women
  • The ultimate reading list
  • ... and more :D

This episode is brought to you by the Resistance Exercise Conference – The science and application of strength training for health and human performance. You will learn from the top strength training researchers, connect with exercise professionals from all over the world, get a workout from an expert trainer and get inspired, rejuvenated and focused on your strength training business. You will get the chance to chat with guys like Dr James Fisher, Luke Carlson, and Jim Flanagan. I will be attending with many of the Corporate Warrior listeners and I’d love to meet you in person. The resistance exercise conference will be held on the 9th and 10th of March 2018 in Minneapolis, Minnesota at The Commons Hotel.

I’m very excited about this and have wanted to attend for years. Sign up now at ResistanceExerciseConference.com, get 10% off your entry fee and $50 off your stay at the Graduate Hotel (normally $160 per night) with promo code corporatewarrior10 and I look forward to meeting you in person!

Quickly! The Graduate Hotel discount is only available till February 9th 2018 - Only 5 days left!

Subscribe to my emails to get a FREE HIT workout progress sheet and eBook with 6 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Skyler Tanner – Click here

For all of the show notes, links and resources - Click Here