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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Apr 7, 2021

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a former personal trainer and a registered Sport and Chartered Exercise Psychologist at The Health Care and Professions Council (HCPC). He is a Senior Lecturer at Manchester Metropolitan University with research interests in topics like psychological issues in bodybuilding and...


Mar 31, 2021

Bill DeSimone is a NSCA-certified personal trainer and owner of Optimal Exercise in Cranbury, New Jersey. He started training people in 1983 at the Sports Training Institute in New York City. 

He developed the Joint-Friendly Fitness Project, which draws on anatomy and biomechanics, providing clients with all the...


Mar 24, 2021

Dr. Bryce Lee (bryce @ strength-space.com) is the Director of Therapy and Co-founder of StrengthSpace, a fitness studio that provides clients with resistance training and physical therapy services in Chesapeake, VA. His doctoral program focuses on orthopaedics, pain neuroscience, the relationship between systemic...


Mar 17, 2021

Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Luke has more than 15 years of experience in the fitness business and shares his knowledge around the world on leadership, management and evidence-base exercises. Discover Strength owns and operates strength training studios...


Mar 3, 2021

Lawrence Neal here, founder of High Intensity Business.

I’ve spoken to a lot of clients, studio owners, and members inside the HIT Business Membership, and I noticed that many haven’t yet put much focus on creating a solid sales process, which means their closing percentage is not as high as it could be, and a...