Preview Mode Links will not work in preview mode

High Intensity Business


High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Feb 1, 2018

Dr. Wayne Westcott has written more than 20 books, 400 articles, and 600 newspaper columns on the topic of muscle-building exercise. He has spent thousands of hours in the research lab, presented his findings to tens-of-thousands of seminar attendees, personally educated, tested, and certified many thousands of fitness trainers from around the globe and consulted to some of the most prestigious organizations interested in this business - including The United States Navy, The United States Air Force, several national League Football Teams, General Motors Corporation, The Nautilus Corporation, and the President’s Council on Sports and Physical Fitness.

I loved recording this episode. Wayne is one of the most charming, delightful and modest individuals I've had the pleasure to interview. We had a lot of fascinating chit-chat on strength training in this edition.

In this episode, we discuss:

  • Why is it important to strength training?
  • How to optimise and balance elevation in metabolic rate with strength training frequency
  • Why Wayne advocates people train twice per week in most cases
  • Can someone use the same routine for a lifetime?
  • How to stimulate optimal gains (of course - mustn't forget that old chestnut)
  • What has Wayne changed his mind about regarding exercise and nutrition?
  • … and much more

This episode is brought to you by the Resistance Exercise Conference – The science and application of strength training for health and human performance. You will learn from the top strength training researchers, connect with exercise professionals from all over the world, get a workout from an expert trainer and get inspired, rejuvenated and focused on your strength training business. You will get the chance to chat with guys like Dr James Fisher, Luke Carlson, and Jim Flanagan. I will be attending with many of the Corporate Warrior listeners and I’d love to meet you in person. The resistance exercise conference will be held on the 9th and 10th of March 2018 in Minneapolis, Minnesota at The Commons Hotel.

I’m very excited about this and have wanted to attend for years. Sign up now at ResistanceExerciseConference.com, get 10% off with promo code corporatewarrior10 and I look forward to meeting you in person!

Subscribe to my emails to get a FREE HIT workout progress sheet and eBook with 6 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Skyler Tanner – Click here

For all the show notes and resources - Click here