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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Feb 8, 2018

Dr James Steele is an Associate Professor in Sport and Exercise Science at Southampton Solent University (United Kingdom). James teaches across both exercise physiology, biomechanics, and research methods, is an active researcher and has published numerous peer-reviewed articles on a variety of areas relating to health and fitness.

Listen to my previous episodes with Dr Steele here: Part 1, Part 2 and Part 3.

Dr James Fisher is a Course Leader and Senior Lecturer in Sports Conditioning and Fitness at the Southampton Solent University in the UK. He is the lead author on 2 of the most important papers published in Evidence-Based Resistance Training.

Listen to my previous episodes with Dr Fisher here: Part 1, Part 2, and Part 3.

Early January 2018, I took a flight back to my homeland (UK) to visit the James's over at Southampton Solent University for the most gruelling workout ever, a meat feast and some very engaging and intellectual conversation.

Here's the workout routine they put me through:

  • MedX Knee Extension (1 timed-static-contraction maximum force output test following by 3 drop-sets to failure)
  • Z-Bar Bicep Curls (3 drop-sets to failure - on the third set, I had to ask for a bin incase I puked ... )
  • Chin-up (Single-set-to-failure)
  • Chest press (Single-set-to-failure)
  • Dips (Single-set-to-failure)
  • Chest press (Single-set-to-failure)
  • MedX Lower Back (Single-set-to-failure)

This episode is an in-person 3-way podcast. Unfortunately, I did not have any microphones and we ended up using VoiceRecorder (which is pretty decent) on my iPhone 7 to record the podcast. The sound quality is okay but it might be a little difficult to listen to if you're dealing with other noise. Next time I do an in-person interview, I'll bring microphones or and/or use a Zoom H6!

In this episode, we discuss:

  • The role of effort in resistance training
  • Are multiple sets not-to-failure just as effective as single-sets-to-failure?
  • How to motivate loved ones to exercise
  • Workout frequency
  • The value of supervision
  • Nihilism vs training optimisation
  • When is more more volume more effective?
  • The value in resting between exercises

This episode is brought to you by the Resistance Exercise Conference – The Science and Application of Strength Training for Health and Human Performance. You will learn from the top strength training researchers, connect with exercise professionals from all over the world, get a workout from an expert trainer and get inspired, rejuvenated and focused on your strength training business.

You will get the chance to chat with guys like Dr James Fisher, Luke Carlson, and Jim Flanagan. I will be attending with many of the Corporate Warrior listeners and I’d love to meet you in person. The resistance exercise conference will be held on the 9th and 10th of March 2018 in Minneapolis, Minnesota at The Graduate Hotel.

I’m very excited about this and have wanted to attend for years. Sign up now at, get 10% off your entry fee and $50 off your stay at the Graduate Hotel (normally $160 per night) with promo code corporatewarrior10 and I look forward to meeting you in person!

Quickly! The Graduate Hotel discount is only available till February 9th 2018

Get a FREE high intensity training progress google sheet and podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Skyler Tanner – Click here

For all of the show notes, links and resources - Click Here