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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Mar 26, 2018

Danny Lennon is the founder of Sigma Nutrition, a provider of high-quality, evidence-based information and coaching on nutrition, performance & exercise. He's also the host and founder of Sigma Nutrition Radio, which has become one of the most popular science-based podcasts on nutrition and exercise.

With the constant innovation in voice technology such as Amazon's Alexa and Google Home, the market for voice content continues to grow. A podcast can be an excellent way to educate your audience and grow your business. Podcasts can be used to provide valuable content to your growing niche audience and promote products and services to drive more sales.

Owen Dockham and I talked about how he and other fitness business owners could use a podcast to address frequently asked questions about high-intensity training. Existing clients can then share this content with friends and this can bring referrals to your business.

Regardless if you have a fitness business, online shop, online coaching, or starting a podcast for it's own sake, podcasts are a great strategy for building an audience, generating more traffic and getting more customers.

In this episode, Danny describes how he created one of the most popular nutrition and exercise podcasts in the world.

We cover:

  • How Sigma Nutrition started
  • Interview preparation
  • The Sigma Nutrition Radio business plan
  • Time Management
  • ... and much more!

This episode is brought to you by, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers, build a successful fitness business or just significantly improve your knowledge of high intensity training, use CW10 to get 10% off courses – HERE

This episode is also brought to you by Health IQA life insurance company that helps health conscious people like runners, cyclists, weight lifters, HIT participants and more, get a lower rate on their life insurance.

Go to to support the show and see if you qualify. If you take care of yourself, do smart strength training, eat well, and you’re life insurance company doesn’t seem like they care, there’s an answer for you: Health IQ actually gives savings to people who take care of themselves. About 56% of Health IQ customers save between 4-33% on their life insurance. Health IQ customers can save up to a third because physically active people have a 56% lower risk of heart disease, 20% lower risk of cancer and a 58% lower risk of diabetes compared to people who are inactive, but your life insurance company probably just doesn’t care, you care, and there are companies out there that care.

To see if you qualify, get your free quote today at or mention the promo code CWarrior when you talk to a health IQ agent.

FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here

For all of the show notes, links and resources - Click Here