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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Aug 28, 2024

Why should you find ways to keep your strength training clients excited about their workouts? 
 
Spoiler alert: because your clients will love your HIT studio, you’ll make more money, and you’ll keep them for life.
 
Discover Strength CEO Luke Carlson talks about why and how you can do this, from the mindset you...


Aug 21, 2024

What is the truth about Arthur Jones’ Colorado Experiment and what does it really mean for the High-Intensity Training world?
 
Legendary trainer Pete Cerqua returns to the podcast to go on a deep dive into what really went on in The Colorado Experiment with Casey Viator, what happened when Mike Mentzer tried it,...


Aug 14, 2024

Do you ever feel like you’re in a rat race as a HIT entrepreneur and want a way to earn more while being less overloaded? 

Dave Bess is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training. 
 
In this episode, we talk about why you should have a high-ticket offer, how...


Aug 7, 2024

What can you learn from one of the biggest HIT businesses in the world when it comes to attracting talent and recruiting great strength trainers?

Discover Strength CEO Luke Carlson returns to talk about seven powerful and proven tactics to help you hire great HIT trainers for your strength studio. 
 
If you want to...