High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

516 - Growth The Simple Way — How To Build a Thriving HIT Fitness Business with Almost Zero Advertising

May 21, 2025

What do you need to do to make your strength training business stand out and attract clients effectively without spending a fortune on advertising?

Fitness and More owner Steve McKinney joins the podcast to talk about his incredibly efficient strength training AND client closing methods, how his business is thriving...

515 - X-Force Body: The Highly Successful, High-Ticket, Negative-Accentuated HIT Strength Training Studio (Interview with Co-Founder Illy Stoilova)

May 14, 2025

Can you create a strength training studio so successful that clients call you the “Ritz-Carlton” of high-intensity training?

X-Force Body co-founder Illy Stoilova joins the podcast to talk about the advantages of X-Force machines, how she creates incredible client experiences, why she’s so rigorous when it comes...

514 - How to Start A Profitable Strength Training Business — The Million-Dollar Method (with Pete Cerqua)

May 7, 2025

Want the honest-to-goodness A-Z of starting a successful, profitable strength training business?

Learn the 4 biggest keys to starting, operating, and growing your own strength training business fast — Million-Dollar Trainer Pete Cerqua tells you everything you need to know to get started and be legitimately...

513 - The HIT Machines That Make You Money — A HIT Brand Deep Dive for New Strength Studios (with Pete Cerqua)

Apr 30, 2025

Want to start a new studio but aren’t sure which HIT equipment brands to go with? Million-dollar Trainer Pete Cerqua takes you on a deep dive into which HIT machine brands to consider, how to modify them (and why), and how to get the best deals.

Pete goes into the specifics of how your HIT brand and machine choices...

512 - Life-Changing: How HIT Altered Janaya Skye’s Life Forever — The Story of Paradox Strength

Apr 23, 2025

What does it take to completely turn your life around and become a super successful strength studio owner?

I’m excited to have Paradox Strength founder Janaya Skye on the podcast, and you’ll soon find out why: we talk about her amazing story, how she fell in love with high-intensity training, and how it not only...