High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

500 - What I've Learned After 11 Years of Interviewing World-Class HIT Experts and Fitness Entrepreneurs (Luke Carlson interviews Lawrence Neal)

Jan 29, 2025

What can you learn after 11 years and 500 episodes of listening to world-class strength trainers, exercise scientists, and HIT Business experts?

In this milestone episode, Discover Strength CEO Luke Carlson turns the tables on Lawrence Neal (me!) and we talk about the most high-impact things you can do as a fitness...

499 - The Best HIT Protocol for Strength, Muscle Mass, & Hypertrophy (SuperSlow VS High-Volume HIT Debate with Dagoberto Vila and Dr. James Fisher)

Jan 22, 2025

What really is the ultimate HIT protocol for optimal hypertrophy and maximizing your genetic potential for building strength and muscle mass?

In this episode, SuperSlow Master Dagoberto Vila and Exercise Scientist Dr. James Fisher debate on whether SuperSlow or higher-volume HIT can help you get the ultimate...

498 - How to Fine-Tune Your HIT Workouts and Design A Great Client Experience (with Luke Carlson)

Jan 15, 2025

How can you design HIT workouts into client experiences so great that you’ll never lose a client, even when they get injured?

Discover Strength CEO Luke Carlson returns to take you step-by-step on the high-level process of building a bulletproof HIT workout that not only stops you from losing clients (which is...

497 - How to Design Great HIT Workouts That Blow Your Clients' Minds and Get You Automatic Referrals (with Lou Abato)

Jan 8, 2025

What if you could design a HIT workout and client experience so good that they’ll want to refer endless clients to you?

Master Strength Trainer and former competitive natural bodybuilder Lou Abato joins the podcast to talk about what it’s like to stand out and outcompete other big city gyms with zero...

496 - How to Build A Highly Successful, Isometrics-Only HIT Fitness Business (with Isophit Inventor Brad Thorpe)

Jan 1, 2025

Can you really build your own highly successful HIT Fitness Business using only Isometric Protocols and Equipment?

Isophit Inventor Brad Thorpe returns to the podcast to talk about just how powerful – and incredibly safe – isometric training is to the point that it can be used by both world-class...