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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

534 - How To Set Your Personal Training Rates and When To Raise Prices (HIT Garage Gym Series part 3 with Pete Cerqua)

Sep 24, 2025

So you’ve planned and designed your new home-based HIT studio — how much should you charge clients? When should you raise your rates? How should you raise your rates (and should you worry about clients when you do)?

In part 3 of this HIT Garage Gym series, Million-Dollar Trainer Pete Cerqua walks you through the...

533 - How to Reverse Chronic Illnesses Like Heart Disease, Type 2 Diabetes, and Back Pain with HIT (with Tim Dettmann)

Sep 17, 2025

There is a quiet pandemic that’s going on in the world that not enough people are talking about: chronic disease.

More and more people are getting chronically ill, but what if the solution to heart disease, type 2 diabetes, and other chronic conditions has actually been there all along?

In this episode, university...

532 - How to Choose The Best HIT Machines For Your New Garage-Based HIT Studio (a Deep Dive with Pete Cerqua)

Sep 10, 2025

So you’ve designed and built out your new garage-based HIT studio, and you’re ready to get your HIT machines — which machines should you get first? Should you favor certain brands over others? Does the type of equipment matter if you like to train a certain way or if your type of clients have very...

531 - How to Start Your Own HIT Fitness Business in Your Garage — What You Need To Know To Get Started the Right Way (with Pete Cerqua)

Sep 3, 2025

So you’re ready to build your own garage-based HIT studio, but what exactly do you need to know to get started?

In this first episode of a new series, Million-Dollar Trainer Pete Cerqua walks you through the first steps you need to take and all the things you need to know to lay the foundations of your new business...