High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

543 - Mike Mentzer: American Odysseus — John Little on the New Book and Defending Mike’s Life and Legacy

Nov 26, 2025

Who is Mike Mentzer, really, and why is he considered so controversial?

Prolific Author and High-Intensity Training Expert John Little returns to talk about the new book on Mike Mentzer: American Odysseus — why is it so important to know the truth about Mike Mentzer and everything that happened to him?

John goes...

542 - How To Become a Great HIT Personal Trainer Who Naturally Attracts Clients (with Sara Rufener)

Nov 19, 2025

What is it that makes a trainer so magnetic that clients just keep coming back for more, and how can you develop those qualities?

In this episode, Bend Strength Lab Founder Sara Rufener shares how she developed her way of training clients that keeps them coming back for more… naturally.

We talk about why being a...

Your One Wish?

Nov 13, 2025

I’ve helped 41 strength training business owners add between $12,000 and $58,480 per month.

If I were to coach you, what would you want me to help you with?

You get one wish.

I will help you achieve it.

What would it be?

If I could help you achieve one result, what would you want my help with?

Email me to

541 - Build A $40K-A-Month HIT Fitness Business on Strength Training for Athletes, Seniors, and Special Needs Children (with Kevin Quinn)

Nov 12, 2025

Can you really turn your passion for strength training and helping people into a $40,000-a-month business?

Here’s somebody who’s already done it: Quinn’s Gym Founder Kevin Quinn joins us to talk about how he did that.

It wasn’t all smooth sailing, though, because he did run through some challenges that almost...

540 - How To Design Good HIT Workouts For Athletes and Older Trainees (with Matt Brzycki)

Nov 5, 2025

How can you or your clients keep getting stronger over time and still strength train progressively, even as we all inevitably get older?

HIT Expert Matt Brzycki is Princeton University’s Assistant Director of Campus Recreation and Fitness, and he joins the podcast to talk about high-intensity training for athletes...