High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

548 - How To Use AI To Get More Clients For Your HIT Strength Studio — Fitness Business Website SEO Guide for 2026 (with Connie Holen)

Dec 31, 2025

AI is inevitable, so how can you make your HIT fitness business attractive to clients who increasingly use artificial intelligence to get what they want?

Pixality Design Founder Connie Holen returns to talk about how you can use AI to make sure your strength studio’s website attracts more clients instead of sinking...

547 - No Ads Needed — How Owen Dockham Built a Million-Dollar HIT Strength Studio Anyway (And So Can You)

Dec 24, 2025

Can you really grow your strength training business into a $1-million studio with little to no advertising?

Owen Dockham did just that with Live Oak Strength, and he returns (finally!) to the podcast to talk about how he did it, and how you can do it as well.

We go over things like how to make minimal marketing...

An Apology to Doug Holland

Dec 21, 2025

Hey everyone, I just wanted to make a public apology to Doug Holland, the owner of Intelligent Exercise and an extraordinary HIT trainer and High-Intensity Training business owner, a man who has contributed so much value to the High-Intensity Training community and certainly to my audience in HIB.

We made a mistake,...

546 - MedX, But Better — an Interview With MedX Europe’s Eggert Barwich

Dec 17, 2025

Want to equip your strength studio with the best MedX HIT machines that help you attract and keep more clients?

Eggert Barwich, the man behind MedX Europe, joins us to talk about his journey from engineering to manufacturing and improving on what Arthur Jones built with the original MedX machines.

We go over how it...

545 - The 21 Habits, Behaviors, and Decisions That Kill Revenue Growth in Strength Training Businesses (featuring Luke Carlson)

Dec 10, 2025

What if the real reason your strength studio isn’t growing — or is even losing clients — has almost nothing to do with marketing, the leads you generate, or how many ads you run?

Discover Strength CEO Luke Carlson returns to talk about 21 big things that he’s seen in strength studios that kill revenue and what...