High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

575 - Designed Wrong: What Many HIT Workout Programs Forget To Factor In And Why It Matters (with Tim Dettmann)

Aug 5, 2026

What’s the one thing that many strength studio owners forget that both grows their fitness business in the long term and keeps their clients fit for life?

Tim Dettmann returns to the podcast to talk about the most important factor that makes you – and your clients – successful and fit for life: strength training...

574 - Monk-Mode HIT: How Steve McKinney Does 30 Sessions a Day (and How He Stays Happy and Organized)

Jul 29, 2026

What if the secret to growing your strength studio wasn’t just more ads or longer days, but the right mix of sharp marketing, tight client session management, and smart training choices?

Fitness and More Founder Steve McKinney returns to talk about his surprisingly strict 15-minute sessions, how he manages his...

573 - This Works: Get More HIT Clients Without Being “Sales-y” Using This Simple Email Marketing Method (with Lawrence Neal)

Jul 22, 2026

You’ve got your personal training business going and you have your ideal clients in mind, but how can you attract more of them effectively without being pushy about it?

This is probably one of the most effective ways to attract clients without being all sales-y about it: the “Client of the Week”...

572 - Big Lessons From Over 40 Years of HIT Strength Coaching (with Matt Brzycki)

Jul 15, 2026

What’s it like to be a HIT strength coach training high-performing athletes at every level?

Matt Brzycki is a highly regarded university lecturer and strength coach with more than 40 years of experience working with athletes from college to the NFL.

He returns to the show to share how he used HIT to...

571 - The Best MedX HIT Machines You Didn’t Know Existed — How MedX Europe Made Something Already Great Even Better (with Luke Carlson)

Jul 8, 2026

MedX is already a legendary HIT machine brand, but someone quietly made them better.

Discover Strength CEO Luke Carlson returns to talk about his experience discovering, using, and kitting out strength studios with MedX Europe’s version of MedX machines — including the ones that you didn’t think existed!

Luke...