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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Feb 10, 2021

Luke Carlson (luke @ is a Certified Exercise Physiologist & Kinesiologist, and CEO of Discover Strength, a personal training business based in Minneapolis and four other personal training facilities in Minnesota. 

Luke is a sought after speaker on leadership and business management. Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference.  

Buy a Discover Strength Franchise

If you’ve been thinking about starting your own HIT studio or lifestyle business, you need to consider the whole picture, and tune in as Luke enumerates the 10 reasons why you should NOT start a HIT business. 

Still want to move ahead with your business? Then you should join HIT Business Membership

For all of the show notes, links and resources - Click Here