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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Aug 25, 2021

Luke Carlson (luke @ is the founder and CEO of Discover Strength, a strength training studio located in Minneapolis, Minnesota. Discover Strength runs 7 personal training facilities, the Discover Strength Franchise, and the Resistance Exercise Conference (REC)

In this episode, Luke Carlson talks about cultivating a powerful mindset, common mental barriers and how to overcome them, content consumption strategies, knowledge implementation, and much more. 

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