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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Mar 9, 2022

Sheila Melody (info @ is a Certified Health & Wellness Coach, Certified “Power of 10” Slow Motion Fitness Trainer, and owner of The Strength Code. She is an expert in small business start-up, management, and operations in the music, entertainment, health and fitness industries. Sheila is also the Host and Producer of Sound Mind and Body Podcast where she interviews people about different ways to stay healthy, balanced, and sound in mind, body, and spirit.  

Lisa May (lisa @ is a HITuni certified personal trainer and owner/manager of The Strength Code Palm Desert which she opened in September 2020. Prior to being an entrepreneur, Lisa spent 30 years in the radio entertainment industry as part of the Kevin and Bean Show on KROQ, and the Frosty, Heidi and Frank Show on KLOS. 

In this episode, Sheila and Lisa share the story of The Strength Code, coupon marketing, social media marketing, referrals and networking, retention strategies, and much more.

Get business strategies from successful studio owners 

This podcast episode is brought to you by ARX

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For all of the show notes, links and resources - Click Here