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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Mar 30, 2022

If you're having problems with workout quality, client retention, or trainer retention, you might also have a process problem.

In this episode, I provide the steps on how to create a workout process for your strength training business. We’ll delve into the benefits of creating checklists, how to facilitate iteration, process implementation, and much more. 

Get all the processes you need for your strength training studio

Optima Strength’s Workout Process:

  1. Greet the client by name.
  2. Shake hand/fist or elbow bump.
  3. Comfort/prep client:
    1. Offer hand sanitizer.
    2. Explain mask is optional.
  4. How is your body feeling today?
  5. Modify the program if required.
  6. Deliver weekly teaching focus.
  7. Deliver weekly promotional focus.
  8. Retrieve workout card and deliver workout:
    1. Brief workout overview.
    2. Setup exercise:
      1. Configure settings.
      2. Describe how the client should enter exercise safely.
    3. Provide pre-exercise instruction:
      1. What is the exercise?
      2. Targeted musculature?
      3. Cadence?
      4. Goal (aim for X reps or to reach failure in target rep range e.g. 6-8, 8-12).
    4. Help the client make progress in resistance and/or reps (do not record advanced techniques).
      1. Provide enthusiastic encouragement and specific, positive and corrective feedback throughout each set.
      2. Get the client to or as close to MMF in good form as possible.
      3. If form is very poor, stop exercise, give corrective feedback, and consider modifying the exercise.
      4. Use advanced overload techniques (AOTs) during the workout, but always strive to get the client to MMF in their first set.
      5. The client MUST feel that you want them to get results more than they do (this is the most critical part of the entire process).
      6. Record performance and any important notes on the workout card.
      7. Always finish on time. Always try to complete the workout, but never at the expense of the next client’s time slot.
  9. Provide honest positive and constructive feedback.
  10. Thank the client for coming in for their workout.
  11. Wipe down machines.


This podcast episode is brought to you by ARX

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For all of the show notes, links and resources - Click Here