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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Jul 13, 2022

Clay Steffee (claysteffee @ is the owner of Imagine Strength and is the Vice President of Engineering and Product Development at Exerbotics. He has worked alongside Arthur Jones in designing Nautilus and MedX equipment, as well as engineering strength equipment for LifeFitness. 

In this episode, Clay talks about Imagine Strength’s equipment line, machine modifications, customer support, maintenance tips, equipment recommendations, and much more.

Build a thriving strength training studio business

For all of the show notes, links and resources - Click Here