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High Intensity Business


High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Jul 20, 2022

James Fisher PhD (james.fisher @ solent.ac.uk) is a Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He is one of the leading exercise scientists publishing numerous peer-reviewed articles related to resistance training, health, and fitness.  

In this episode, James continues discussing his research paper Resistance Training Recommendations to Maximize Muscle Hypertrophy in an Athletic Population: Position Stand of the IUSCA where he explains set endpoints and training to failure. We then further discuss interesting debates and models regarding training to failure in his paper Intensity of effort and momentary failure in resistance training: Are we asking a binary question for a continuous variable?  

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