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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Feb 8, 2023

Luke Carlson (luke @ is the founder and CEO of Discover Strength based in Minneapolis, Minnesota. Luke and his team host The Resistance Exercise Conference (REC) annually, a great event where you can connect with peers and learn from accomplished scientists and business thought leaders.

Join REC 2023.

In this episode, Luke talks about the key considerations before making a business pivot, how to onboard your team, communicating value for customers, tactics to pivot successfully, and much more. 

Build a thriving strength training studio

For all of the show notes, links, and resources - Click Here