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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

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  2. 449 - Aurum's Rapid Expansion: Candid Insights on Strategic Decisions, Financial Performance, and Growth with CEO Julian Massler

449 - Aurum's Rapid Expansion: Candid Insights on Strategic Decisions, Financial Performance, and Growth with CEO Julian Massler

Feb 7, 2024

How can you grow your strength training business successfully and avoid the pitfalls that those who grow too soon, too fast, and too unprepared fall into?
 
⁠⁠Aurum Fit CEO Julian Massler returns to the podcast to talk about the strategies and tactics that have allowed him to scale one of the most interesting HIT brands in the world right now. 
 
We catch up on Aurum’s rapid expansion and go into detail about how to scale without losing focus, managing operations, making smart decisions at a high level, frameworks for franchising, and even building their own tech-driven HIT equipment.
 
If you want to know what it takes to grow fast and scale your fitness business the right way, this episode is for you.
 
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🎬 For the complete show notes, links, and resources, click here