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High Intensity Business


High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Sep 24, 2025

So you’ve planned and designed your new home-based HIT studio — how much should you charge clients? When should you raise your rates? How should you raise your rates (and should you worry about clients when you do)?
 
In part 3 of this HIT Garage Gym series, Million-Dollar Trainer Pete Cerqua walks you through the most important things you need to know about picking your product (do you know what it is that you’re actually selling?), setting your prices, and what to say and how to raise prices at the right time for your business.
 
If you want to grow and scale your home-based strength training business the right way without crashing and burning, tune in to this one! 
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For the complete show notes, links, and resources, click here