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High Intensity Business


High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Apr 15, 2026

What HIT machines are right for you if you’re looking to make the most from your money, your scale, and your approach to strength training?
 
This previously members-only episode is a Masterclass from STG Strength & Power Owner Mike Petrella on how to make smart choices that fit your budget and goals. 
 
We go into things like buying versus leasing, machine durability and maintenance, buying brand new versus second-hand, fit considerations, modifications, and more!
 
If you want to make sure you get the best machines for your strength training business, your budget, and your personal training style, this episode with Mike is a fantastic one to help you hit the ground running!
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Book a HIT Business Strategy Call with Lawrence here
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Get a FREE course to grow your strength training business here 
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For the complete show notes, links, and resources, click here