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High Intensity Business


High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Apr 24, 2026

Could this study be the nail in the coffin for the high-volume HIT versus low-volume HIT debate?
 
Dr. James Steele returns to talk about a new study that dives deep into the high-versus-low conversation that the high-intensity world has gone back and forth on for decades. 
 
James talks about the studies that have touched on this before, how they designed this one so that it really provides meaningful information, and he even addresses the criticisms that surround this whole thing.
 
We went deep into this one, and this might even upset people on both sides of the argument! But at the end of the day, it’s all about putting this information to work for you and your strength training clients, so check out the episode here.
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For the complete show notes, links, and resources, click here