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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

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  2. 565 - How I Built A Highly Successful and Enduring HIT Business Brand — 20 Lessons From 20 Years of Discover Strength (with Luke Carlson)

565 - How I Built A Highly Successful and Enduring HIT Business Brand — 20 Lessons From 20 Years of Discover Strength (with Luke Carlson)

May 20, 2026

How can you build a successful strength training business that stands the test of time? 
 
In this episode, Luke Carlson talks about the 20 biggest lessons he’s learned about making Discover Strength successful over 20 years in business and how you can apply it all to your HIT personal training business.
 
We talk about everything from the workout, marketing, branding, training your staff, creating great customer experiences, effective client education, and so much more.
 
If you want to learn how to build a successful HIT business that stands out and outdoes the competition, this episode with Luke is a must-listen.
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Start Strong, Grow Faster — Get a FREE course to grow your strength training business here 
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Need more help growing? Book a HIT Business Strategy Call with Lawrence here
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For the complete show notes, links, and resources, click here