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High Intensity Business


High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

May 27, 2026

What’s the best way to get more people to strength-train at your studio?
 
There’s probably no one better to talk about being really effective in marketing than Tim Dettmann, who isn’t just a marketing expert in title, but he’s actually done the work to attract over 20,000 new clients!
 
In this episode, we talk about the mindsets and the frameworks that let you attract more new clients, how to train your staff – and your current clients! – to be your brand’s best ambassadors, which tactics work best (and how often to execute these), mistakes business owners make, and more.
 
There’s so much gold in this conversation, and you should give it a listen if you want proven methods that will grow your studio’s client base!
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Get a FREE course to grow your strength training business here 
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Need more help growing? Book a HIT Business Strategy Call with Lawrence here
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Get NEW Precision-Engineered MedX Machines here 
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For the complete show notes, links, and resources, click here