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High Intensity Business


High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Jul 8, 2026

MedX is already a legendary HIT machine brand, but someone quietly made them better.
 
Discover Strength CEO Luke Carlson returns to talk about his experience discovering, using, and kitting out strength studios with MedX Europe’s version of MedX machines — including the ones that you didn’t think existed!
 
Luke talks about the differences between MedX US and MedX EU, the differences and improvements in build quality and feel, which machines you should get if you’re starting a new HIT strength studio, how to use unique machines to attract (and keep) more clients, and more.
 
If you’re a HIT equipment nerd, this one’s for you — we will get technical! 
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Join the FREE HIB community here and get help growing your strength training business
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Need more help growing? Book a HIT Business Strategy Call with Lawrence here
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Get NEW Precision-Engineered MedX Machines here 
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For the complete show notes, links, and resources, click here