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High Intensity Business


High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Jul 29, 2026

What if the secret to growing your strength studio wasn’t just more ads or longer days, but the right mix of sharp marketing, tight client session management, and smart training choices?

Fitness and More Founder Steve McKinney returns to talk about his surprisingly strict 15-minute sessions, how he manages his daily activities while maintaining discipline and happiness, and how he keeps clients happy and coming back for more — regardless of any “good” or “bad” workouts!
 
Plus, we talk about how the right paid ads can give you incredible bang-for-your-buck leads, managing overly talkative clients, preventing and managing shoulder and arm injuries, adapting to and optimizing on your strengths and weaknesses, and more.
 
If you’ve ever felt stuck or slowly slipping downwards in your strength training business and in life, then this episode with Steve can give you the boost you need to get back on track. 
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For the complete show notes, links, and resources, click here