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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

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  2. 575 - Designed Wrong: What Many HIT Workout Programs Forget To Factor In And Why It Matters (with Tim Dettmann)

575 - Designed Wrong: What Many HIT Workout Programs Forget To Factor In And Why It Matters (with Tim Dettmann)

Aug 5, 2026

What’s the one thing that many strength studio owners forget that both grows their fitness business in the long term and keeps their clients fit for life?
 
Tim Dettmann returns to the podcast to talk about the most important factor that makes you – and your clients – successful and fit for life: strength training longevity.
 
We talk about why this matters as a core principle and how to design HIT client workouts, adjusting workout programs for different clients, training your staff, and even designing your strength studio around this key concept.
 
If you want to grow a great strength studio and keep your clients fit, strong, and coming back for life, tune in to this one!
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Get a FREE course to grow your strength training business here 
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Want More Help Growing? Book a Strategy Call With Lawrence Here
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For the complete show notes, links, and resources, click here