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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Oct 13, 2018

Ad Ligtvoet is a training instructor and former MedX therapist for Keiser Training in Aachen, Germany. He also runs his own business, Ad Ligtvoet Training Therapy Nutrition, which focuses on helping people restore metabolic health through an efficient and practical application concerning muscle training and nutrition. The exercise programme takes place at Ad’s private facility and his nutrition counselling is based on the Bodymed system.

As a young adult, Ad trained for 2-hours per day, 7-days a week. He now trains for ~15-minutes once every 4-6 days, and at 53, he looks incredible.

Here's an example of Ad's typical meal. He normally eats something similar to the below 2 times per day.

There was one moment during this episode where I said that in regard to optimising gains be fine tuning "some people argue against me, but I don't really care". That's not true. I welcome alternative views. This was recored quite a few months ago. It's funny how quickly you can grow up.

You can listen to Part 1 HERE.

In this episode, we cover:

  • The different high intensity training facilities and machines available in Europe.
  • A detailed look at Ad's 5-way split.
  • The difference between workout optimisation and maximisation
  • … and much, much more

Support the podcast and get access to behind-the-scenes in my high intensity training, business, and lifestyle on my Patreon HERE

This episode is brought to you by, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to and mention Corporate Warrior in the how did you hear about us field – Learn more HERE

For all of the show notes, links and resources - Click HERE