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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

May 31, 2017

Every now and again, I get asked "how do you get guests?", "how do you find the time to do a podcast alongside a job?", "how do you monetise it", etc. Podcasting is becoming more and more popular. Lots of brands, public figures and companies are exploring podcasting as a method to grow their audience and business. When a friend said he was considering starting a podcast, it occurred to me that I could create a really useful resource for new starters. In this inbetweenisode, I divulge all. I tell you exactly how I grew my podcast to 31,430 downloads per month (as of May 2017).

In this episode, I cover:

  • Why you need to think about the why
  • How to get started in terms of niche, publishing frequency and equipment.
  • Marketing strategies
  • Monetisation
  • Systems and outsourcing
  • and much more

At 10:15 I don't mean to equate Niche to Unique Selling Point (USP). What I mean is that your Niche market that you target with your content could be you; a guaranteed market of one. By creating content in a way, a format, and topic that you love, you will appeal to likeminded versions of you and that becomes your USP. You'll be scratching your own itch.

Keep in touch with me:

This episode is brought to you by, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase!

Click here to purchase my transcript eBook with the first 14 interviews on Corporate Warrior including Dr Doug McGuff, Drew Baye, Skyler Tanner and Bill DeSimone.

Click here to see the show notes and links.