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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Mar 15, 2016

Luke Carlson (Luke[@] is the founder and CEO of Discover Strength based in Minneapolis, Minnesota.  Discover Strength’s personal training facilities are among the highest volume/revenue training facilities in the U.S. Luke speaks around the world on the topics of evidence-based exercise and the fundamentals of building successful fitness businesses. He is the co-author of two books and a contributing author to magazines including Runners World and Running Times and he has co-authored multiple scientific journal articles on the topics of resistance exercise.

Luke is an American College of Sports Medicine Certified Exercise Physiologist, Cancer Exercise Specialist and has a BS and MS in Kinesiology from the University of Minnesota. Luke has spoken on his approach to business and leadership to audiences in a variety of industries across the globe.  He has been a featured speaker at FILEX Australia, TaiSPO in Taiwan, the Annual IHRSA Convention, the IHRSA European Congress, the IHRSA Institute for Health Club Executives, the Fitness Leaders Summit, Mindbody BOLD, and the Vistage Executive Summit.

You can hear my first interview with Luke here.

Please note that due to some internet issues in my area, the audio quality is fairly poor at the beginning. We switch from video to audio only at 10:23 and the audio is excellent from then on.

During this conversation, Luke describes the agenda for the 6th Annual Resistance Exercise Conference (formerly HIT Resurgence Conference)

It's taking place on the 1st and 2nd April in Minneapolis at the Commons Hotel.  The conference features 5 Keynote Presentations; multiple "TED Talk" style, 15 minute presentations; hands on training demos; a speaker roundtable, and an early morning workout. Speakers include a mix of strength coaches, researchers, and practitioners including strength/hypertrophy researchers Dr. James Steele and James Fisher (both at Southampton Solent University in the United Kingdom), Dr. Teresa Liu-Ambrose from University of British Colombia, and Mike Rehfeldt, basketball strength and conditioning coach at the University of Cincinnati.


Transcription eBook

After a few requests, I decided to create a transcription eBook. The eBook contains the first 14 Corporate Warrior interviews (Dr Doug McGuff, Ben Greenfield, Drew Baye, Skyler Tanner, Dr James Steele, Bill DeSimone etc). It's over 130,000 words and allows you to zero in on your specific interests. It's a beast.

Just like the podcast, this eBook is packed with wisdom on how to build muscle, burn fat, boost vitality, improve sleep, reduce stress, improve productivity, and even start/grow a business, etc.

It's available for only $25 US / £17.67.

If you would like a copy, please email me your interest to info[@] (ignore the brackets around the '@', that's just to prevent bots from spamming me). 

This episode is brought to you by, providers of the best online courses in high intensity training that come highly recommended by Dr Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase!

Click here to see the show notes, and resources