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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

May 1, 2018

"I don't workout for the looks, that's secondary ... I work out to expand the area under the curve ... to be functional in life."  - Ad Ligtvoet

Ad Ligtvoet is a training instructor and MedX therapist for Keiser Training in Aachen, Germany. He also runs his own business, Ad Ligtvoet Training Therapy Nutrition which focuses on helping people restore metabolic health through an efficient and practical application concerning muscle training and nutrition. The exercise programme takes place at Ad's private facility and his nutrition counselling is based on the Bodymed system.

As a young adult, Ad trained for 2-hours per day, 7-days a week. He now trains for ~15-minutes once every 5/6 days and at 53, looks incredible.

Email Ad Ligtvoet to info [at]

We cover:

  • Ad's journey from butcher to high-intensity trainer
  • How to cultivate better eating and drinking habits
  • How to think about training and diet over the long term
  • … and much more!

This episode is brought to you by, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers, build a successful strength training business or just significantly improve your knowledge of high intensity training, use code CW10 to get 10% OFF courses HERE

Want to get into the shape of your life or build a successful strength training business? - click HERE

For all of the show notes, links and resources - Click HERE