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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Dec 10, 2025

What if the real reason your strength studio isn’t growing — or is even losing clients — has almost nothing to do with marketing, the leads you generate, or how many ads you run?
 
Discover Strength CEO Luke Carlson returns to talk about 21 big things that he’s seen in strength studios that kill revenue and what...


Dec 3, 2025

What’s it like to go from a personal trainer who got kicked out of a fitness club and then almost instantly go from 20 sessions a week to 60? 
 
That’s the story of Sandbothe Strong Founder Anthony “Tony” Sandbothe, and buckle up — he’s going after Million-Dollar Trainer Pete Cerqua’s weekly workout...


Nov 26, 2025

Who is Mike Mentzer, really, and why is he considered so controversial? 
 
Prolific Author and High-Intensity Training Expert John Little returns to talk about the new book on Mike Mentzer: American Odysseus — why is it so important to know the truth about Mike Mentzer and everything that happened to him? 
 
John goes...


Nov 19, 2025

What is it that makes a trainer so magnetic that clients just keep coming back for more, and how can you develop those qualities?
 
In this episode, Bend Strength Lab Founder Sara Rufener shares how she developed her way of training clients that keeps them coming back for more… naturally.
 
We talk about why being a...


Nov 13, 2025

I’ve helped 41 strength training business owners add between $12,000 and $58,480 per month.
 
If I were to coach you, what would you want me to help you with?
 
You get one wish.
 
I will help you achieve it.
 
What would it be?
 
If I could help you achieve one result, what would you want my help with?
 
Email me to