High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

564 - The “Proven Process” That Grows Sessions + Revenue and Makes Your Strength Training Business Stand Out From The Competition (with Hannah Johnson)

May 13, 2026

What makes your strength training business stand out amongst your competition?

That’s a question that every HIT business owner needs to answer and build a process for if you want to be seriously successful, and this previously members-only episode with marketing expert Hannah Johnson goes into exactly how you can...

563 - Building a Successful HIT Fitness Business — The Simpler, Lower Stress Approach (with fit20 CEO Walter Vendel)

Apr 29, 2026

Are you a personal trainer or strength studio owner who wants to grow your business without burning out or overspending on fancy setups?

fit20 CEO Walter Vendel returns to the podcast to talk about how his focused and simple approach has helped him grow a HIT business empire that shows no sign of stopping — and...

562 - Debate Ended? New Study On Low-Volume HIT versus High-Volume HIT (with Dr. James Steele)

Apr 24, 2026

Could this study be the nail in the coffin for the high-volume HIT versus low-volume HIT debate?

Dr. James Steele returns to talk about a new study that dives deep into the high-versus-low conversation that the high-intensity world has gone back and forth on for decades.

James talks about the studies that have...

561 - Masterclass: HIT Machine Buying Guide (with Mike Petrella)

Apr 15, 2026

What HIT machines are right for you if you’re looking to make the most from your money, your scale, and your approach to strength training?

This previously members-only episode is a Masterclass from STG Strength & Power Owner Mike Petrella on how to make smart choices that fit your budget and goals.

We go into...

560 - HIT Business Coaching — This Is What Strength Training Business Owners Are Doing To Get More HIT Clients and Grow Faster

Apr 8, 2026

You keep hearing about how the right mentors can help accelerate your business growth, but what is it actually like to get on a live coaching call if you’re a personal trainer and strength training business owner?

This week’s episode is exactly that — watch as HIT entrepreneurs jump on a coaching call in the HIB...