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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

566 - The Marketing Mindset That Attracted 20,000 Clients — with Tim Dettmann

May 27, 2026

What’s the best way to get more people to strength-train at your studio?

There’s probably no one better to talk about being really effective in marketing than Tim Dettmann, who isn’t just a marketing expert in title, but he’s actually done the work to attract over 20,000 new clients!

In this episode, we talk...

565 - How I Built A Highly Successful and Enduring HIT Business Brand — 20 Lessons From 20 Years of Discover Strength (with Luke Carlson)

May 20, 2026

How can you build a successful strength training business that stands the test of time?

In this episode, Luke Carlson talks about the 20 biggest lessons he’s learned about making Discover Strength successful over 20 years in business and how you can apply it all to your HIT personal training business.

We talk...

564 - The “Proven Process” That Grows Sessions + Revenue and Makes Your Strength Training Business Stand Out From The Competition (with Hannah Johnson)

May 13, 2026

What makes your strength training business stand out amongst your competition?

That’s a question that every HIT business owner needs to answer and build a process for if you want to be seriously successful, and this previously members-only episode with marketing expert Hannah Johnson goes into exactly how you can...