Sep 2, 2020
Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.
Learn how you can own a Discover Strength franchise HERE
Listen to my previous podcasts with Luke HERE.
Michael is MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), winner of the prestiges “Most Innovative Training Program” with the World Head of Family Sokeship Council, and coach to 61 AWPC/WPC/IPA/RPS/100% Raw Powerlifting World Records.
Listen to my previous podcasts with Michael HERE.
In this episode, Michael Petrella and Luke Carlson talk about the future of HIT, how to start a HIT studio post COVID-19, how to identify your target market, marketing and client acquisition strategies, and much more.
For all of the show notes, links and resources - Click Here