Sep 23, 2020
Julian Massler (jm @ aurumfit.com) is the co-founder of Aurum Fit, a high intensity training company in Zurich, Switzerland that provides adaptive resistance technology. Aurum Fit’s innovative training concept was developed in 2018 which focuses on effectiveness, time efficiency and safety. To date, a total of $1.9 million of venture capital has been invested in the development of the system. AURUM strives to introduce the gold standard in strength training and medical training therapy.
In this episode, Julian Massler shares Aurum Fit’s success story, how to create a market research process and identify buyer personas, specific marketing tactics, and much more.
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