Oct 19, 2022
Patrik Meier is the Chief Operating Officer for Kieser Training. He is a mechanical and industrial engineer, and has specialized in sales, marketing, and branding. Patrik spent time in the Swiss army as an infantry officer, and in the health industry in different management and executive positions.
Starting from 1967, Kieser Training was a pioneer — it was one of the first companies to recognize the health benefits of strength training and consistently encouraged the use of exercise machines. More than 50 years later, Kieser has remained faithful to this concept and has continued to develop machines on the basis of current medical research to guarantee maximum training effectiveness.
Kieser has 42 facilities and 118 franchises worldwide. There are 1,500 people in the Kieser team and over 265,000 clients.
In this episode, Patrik shares the life and success of Werner Kieser, Kieser Training’s core values and business processes, mentorship, target market strategies, and much more.
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