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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Mar 30, 2017

Clarence Bass is a bodybuilding legend and a prolific health and fitness writer. He wrote regularly for Muscle & Fitness magazine and authored 10 books on nutrition and exercise, including the widely-known Ripped series of fitness books and DVDs. A lifelong athlete, Clarence excelled in wrestling and Olympic weightlifting, garnering championships and collecting numerous trophies for athletic accomplishments early on in his life. He entered his first bodybuilding competition in 1976, and would later go on to win a number of contests and awards, including the Past-40 Mr. America contest in 1978, the Past-40 Mr. U.S.A. the following year, and the "Most Muscular Man" award in the U.S.A. competition, just to name some of his achievements.

To this day, Clarence continues to be recognized for his impressive body of work: in 2003 he received the Vic Boff award for lifetime achievement, the Association of Oldetime Barbell & Strongmen's highest award; In 2011, The Stark Center for Physical Culture & Sports at the University of Texas in Austin included a series of photos of Clarence as part of a ten-gallery photography exhibit celebrating the opening of The Joe & Betty Weider Museum; and in 2013 the Stark Center held a gathering of experts in exercise physiology to celebrate Clarence's long list of achievements over the span of his life and career in bodybuilding, fitness, and exercise.

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In this episode, we cover:

  • How Clarence got and maintained his impressive physique
  • What worked best and what worked against him, based on experience
  • His thoughts on low-carb diets, intermittent fasting, training frequency, and steroid use
  • How to optimize your health and fitness for life
  • … and much more!

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