Apr 16, 2025
Want to know how to get that one big news article about your
strength training business that can bring in tens of thousands of
dollars worth of clients and sessions?
The Strength Shoppe’s owners Melinda
Hughes and Arjen Van Eijmeren sit down to
talk about how you can cultivate that one big break into tens of
thousands of dollars and even more news coverage that can help you
grow your fitness business like no other marketing strategy can —
it’s a strategy that can keep on giving you results even years
after it’s come out!
We go over how to handle media in small towns versus big
cities and what to expect from each, and Melinda and Arjen share
advice on reaching out to journalists, what to say in interviews,
and how to position yourself as an expert so smaller publications
(and even bigger ones) are more likely to write about you.
If you want to grow your strength training business and
attract more clients like no paid ad campaign can even dream of
accomplishing, then tune in to this episode!
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⚡ Get a Free Strength Training Business Course: https://www.skool.com/hib
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🎬 For the complete show notes, links, and
resources, click
here