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High Intensity Business


High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

May 21, 2025

What do you need to do to make your strength training business stand out and attract clients effectively without spending a fortune on advertising?
 
Fitness and More owner Steve McKinney joins the podcast to talk about his incredibly efficient strength training AND client closing methods, how his business is thriving with almost zero advertising, and why he wrote his new book The Gospel of Fitness (and what effect it has had on his fitness business). 
 
My conversation with Steve is a fascinating example of what happens when a strength studio owner is so locked in that growth just seems (and basically has been) inevitable — you need to hear this one!
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🚀 Learn to build and grow your own highly-profitable strength training business FAST — join HIB here
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🎬 For the complete show notes, links, and resources, click here