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High Intensity Business


High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Jun 25, 2025

If you’re a studio owner or a personal trainer looking for the best strength training business model for yourself, what should you choose?
 
Discover Strength CEO Luke Carlson explains your options, the pros and cons of each, and the key factors you need to think about when deciding which model you should use for your fitness business. 
 
If you’ve been thinking about 1-on-1, 1-on-3, small group, or even maybe unsupervised HIT strength training, listen to this episode first!
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Grab my free strategy course to scale without burnout here
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Want more? Book a free HIT Business strategy call with me
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For the complete show notes, links, and resources, click here