Aug 20, 2025
So you’ve started getting good at getting strength training
clients, but are you – or your trainers – doing things that drive
business away without realizing it?
Million-Dollar Trainer Pete Cerqua returns to talk about why your approach to client retention matters when it comes to building a successful fitness business and the things you can do right now to make sure your clients keep coming back.
Pete walks you through where trainer-client relationships go wrong, why you need to be softly and subtly selling all the time (and how you can do this), designing a workout that will help you get and keep more clients, how to stand out if you’re in an area with a lot of competition, and more.
Make sure you’re not losing clients without realizing it and tune in to this one!
Million-Dollar Trainer Pete Cerqua returns to talk about why your approach to client retention matters when it comes to building a successful fitness business and the things you can do right now to make sure your clients keep coming back.
Pete walks you through where trainer-client relationships go wrong, why you need to be softly and subtly selling all the time (and how you can do this), designing a workout that will help you get and keep more clients, how to stand out if you’re in an area with a lot of competition, and more.
Make sure you’re not losing clients without realizing it and tune in to this one!
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For the complete show notes, links, and
resources, click here