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High Intensity Business


High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Dec 3, 2025

What’s it like to go from a personal trainer who got kicked out of a fitness club and then almost instantly go from 20 sessions a week to 60? 
 
That’s the story of Sandbothe Strong Founder Anthony “Tony” Sandbothe, and buckle up — he’s going after Million-Dollar Trainer Pete Cerqua’s weekly workout session record!
 
In this episode, we talk about what he did that made him blow up so quickly after struggling, his approach to HIT workouts that make clients keep coming back even after more than a decade, getting high-quality referrals (like, Nike Executive quality!), what he says you should do when coaching clients, and why you probably need less equipment than you think to be super successful.
 
If you want a clear path to success that’s very reasonable but also very effective – if you actually walk it – then you’ll want to see what Tony’s journey was like — check it out now!
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For the complete show notes, links, and resources, click here