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High Intensity Business


High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Jul 15, 2026

What’s it like to be a HIT strength coach training high-performing athletes at every level?
 
Matt Brzycki is a highly regarded university lecturer and strength coach with more than 40 years of experience working with athletes from college to the NFL. 
 
He returns to the show to share how he used HIT to separate great athletes from average ones, the timeless strength training principles that matter most, his mindset toward training as an older athlete, and more.
 
If you want to know what it takes to become a successful, high-level strength coach who can pull in and help produce high-performing athletes, tune in to this episode with Matt!
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Join the FREE HIB community here and get help growing your strength training business
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Need more help growing? Book a HIT Business Strategy Call with Lawrence here
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For the complete show notes, links, and resources, click here