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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Apr 12, 2023

HIT studio owners, have you ever stopped to think about how important your hiring process is for the success of your fitness business? 

In a world where the fitness industry is growing at an exponential rate, having the right team can make all the difference. In this previously HIT Business members-only episode, we dive deep into the importance of hiring and how to create an effective hiring process for your gym.

Luke Carlson, founder and CEO of Discover Strength joins us to discuss the hiring practices that have driven his success in the fitness industry. He shares his tried-and-true techniques for finding and hiring the right people for the job. Luke highlights the importance of "first who, then what," and stresses that it's the people who make up the company and create a successful business.

We cover topics such as conducting interviews, assessing job candidates, and determining the best team structure for your gym. Luke stresses the importance of hiring for value fit, aligning your interests with your employees', and creating an effective commission model. He also shares key questions to ask during interviews to gauge a candidate's understanding of the company's core values and assess their potential to perform in the position. The episode concludes with Luke's four-step hiring process and the criteria that a candidate must meet to be considered the right person in the right seat.

For the full show notes, links, and resources, click here