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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Jan 25, 2018

Drew Baye is one of the top high intensity training experts. He's also a prolific writer, researcher, and elite level personal trainer and the founder of, the most popular high intensity training blog.

In this episode, Drew and I go right back to basics. If you are a beginner to high intensity strength training and/or a little confused about how it differs from conventional resistance training, you will find this really valuable. However, even advanced HIT trainees or trainers will find this a very helpful reminder on how to make the most of a HIT workout.

In this episode, we cover:

  • What is HIT?
  • How to construct workouts
  • How to perform exercises
  • How to measure progress
  • How to manage volume and frequency
  • ... and much more

I had an epiphany during the conversation: improvements on paper are not the goal. Mastering the workout is the goal. Improvements in the numbers on the paper are a by-product and not a goal.

In The 4-Hour Body, the author, Tim Ferriss featured Drew to demonstrate how it’s possible to get to 3-4% body fat with no “cardio”.

This episode is brought to you by, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase! 

For all of the show notes and resources - Click here