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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Jul 10, 2017

John Little (Linkedin) is considered “one of the top fitness researchers in North America” (Ironman magazine). An accomplished author in the field of exercise (Max Contraction Training, Body By Science, The Art of Expressing the Human Body), philosophy, history and martial arts, Little’s articles have been published in every major fitness and martial arts magazine in North America. He's produced a whopping 40 publications.

Throughout his career, Little has worked alongside the biggest names in the industry, from the Estate of Bruce Lee, to bodybuilding icons such as Arnold Schwarzenegger, Mike Mentzer, Steve Reeves and Lou Ferrigno to action stars such as Jackie Chan. Little is also an award-winning documentary filmmaker, having produced and directed films for both independent companies and major studios such as Warner Bros.

Little and his wife Terri opened Nautilus North Strength & Fitness Centre in 2004, where they continue to conduct studies on exercise and share the data with their personal training clients. Nautilus North has supervised in excess of 80,000 one-on-one workout sessions. Little lives in Bracebridge, Ontario (Canada) with his wife of 28-years and their children Riley, Taylor, Brandon and Benjamin.

John is considered to be one of the world's foremost authorities on Bruce Lee, his training methods and philosophies. Selected by the Bruce Lee estate, he is the only person who has ever been authorized to review the entirety of Lee's personal notes, sketches and reading annotations and to edit books on the subject of Lee's martial art and its far-reaching philosophical underpinnings.

Moreover, John has devoted much effort to popularizing the works and philosophies of Will Durant. He founded and heads the Will Durant Foundation, which is an effort to keep Durant's ideas and thoughts alive in the modern era.

This is John's second appearance on Corporate Warrior. To Listen to Part 1, click here. John is the most sought after guest for a Part 2 that I've ever had. His knowledge of exercise and philosophy is staggering and I learnt a ton recording both of these podcasts. This is a treasure trove of exercise wisdom and practical philosophy.

In this episode we cover:

  • John's thoughts on the latest literature on exercise frequency
  • How John's personal exercise regimen has evolved
  • Bruce Lee vs MMA fighter
  • How to find purpose through passion
  • What books to start with on philosophy
  • And much more

This episode is brought to you by, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff and Discover Strength CEO, Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. There are courses for both trainers and trainees. So even if you’re not a trainer but someone who practices HIT, this course can help you figure out how to improve your progress and get best results. Check out, add the course you want to your shopping cart and enter the coupon code ‘CW10’ to get 10% off your purchase!

Click here to get my FREE eBook with 6 podcast transcripts😀

For all of the show notes and links, click here