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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Dec 18, 2017

Mark Asanovich, MA, CSCS, HFI, is one of the American professional football world's most experienced strength and conditioning coaches employing high-intensity training, spending years with the Minnesota Vikings, the Tampa Bay Buccaneers, the Baltimore Ravens, and the Jacksonville Jaguars, where he has trained numerous NFL athletes, Pro-Bowlers, and Hall-of-Famers such as Derrick Brooks, Cris Carter, Randall McDaniel, John Randle, and Warren Sapp, – just a small selection of the many, many high-level athletes Mark has trained!

Mark has also coached and trained at the high school and collegiate levels, and he has spoken all over the world in numerous events such as the Resistance Exercise Conference and American Football Coaches Association National Convention, and he is also a contributing author to the books Death in the Locker Room II: Drugs and Sports ( Amazon US / Amazon UK ) and The New High Intensity Strength Training ( Amazon US / Amazon UK ).

Today, Mark remains an active researcher, speaker, and co-author in evidence-based strategies for proactively mitigating the severity and frequency of cervical spine injury and traumatic brain injury through head and neck strengthening.


Contact Mark:

In this episode, we cover:

  • How Mark uses HIT to train Professional NFL Athletes
  • Mark's take on variation, volume, and his specific strength training routines
  • The critical importance of training your neck, and how most people are either doing it wrong or not doing it at all
  • … and much more!


This episode is brought to you by ARXFit.comARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $1,000 OFF software licensing fees, please go to and mention Corporate Warrior in the how did you hear about us field.


This episode is brought to you by the Resistance Exercise Conference - The science and application of strength training for health and human performance.

Would you like to:

  • Learn from the top strength training researchers?
  • Network and connect with other exercise professionals from all over the world?
  • Join a welcome reception on Friday night to build relationships with other strength training professionals?
  • Experience an early morning workout from an expert trainer to kick start your Saturday?
  • And get inspired, rejuvenated and focused on your strength training business?

I certainly do and that is why I am attending and interviewing all of the speakers at the event.

The resistance exercise conference will be held on the 9th and 10th of March 2018 in Minneapolis, Minnesota at The Commons Hotel.

To get 10% off your entry fee, head on over to, click the registration button and enter corporatewarrior10 in the promo code field in PayPal.

I’m very excited about this and have wanted to attend for years. Sign up now at, get 10% off with promo code corporatewarrior10 and I look forward to meeting you in person!


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For all of the show notes, links and resources - Click Here