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High Intensity Business

High Intensity Business (formerly Corporate Warrior) is a high intensity strength training podcast designed to help HIT enthusiasts to achieve their fitness goals and HIT business owners and personal trainers to build a successful HIT business. The podcast helps individuals and personal trainers to optimise results for themselves and their clients with evidence-based information on exercise, diet, and lifestyle. Moreover, the podcast explores every aspect of starting and growing a high intensity training business including personal training, sales, marketing, operations, hiring, retention, pricing and packaging, financial management, exercise equipment, leadership, productivity, and much more. Previous guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Dorian Yates, Simon Melov PhD, Roger Schwab, Robb Wolf, Mark Sisson, Steve Maxwell, and many, many more.

Jan 31, 2024

What makes certain popular exercises unsafe and some machines sub-optimal, and are you inadvertently increasing your clients’ risk of long-term injury (even if things seem like they’re fine right now)?
Bill DeSimone returns for part 2 of our deep-dive Q&A on the biomechanics of specific exercises, machines, and...

Jan 24, 2024

Anyone can start a strength training business, but what do you need to do to make sure you’re not just barely surviving but successfully thriving?
Joining us on this episode is Chris Beer, The Wizard of Ops, and she specializes in helping fitness business owners create systems and strategies that help...

Jan 17, 2024

If you’re a strength studio owner (or you’re looking to start one), why should you think about Imagine Strength versus other HIT machine brands?

In this episode, I sit down with Imagine Strength’s Jeff Turner to talk about your questions, and we cover things like design differences and technical innovations, the...

Jan 10, 2024

Do you feel like your strength training business could use a jolt to revitalize itself and break through a plateau in growth? 
Legendary Trainer and Master HIT Business builder Pete Cerqua returns to talk about how you can double your revenue and reignite your fitness business success, even if you’ve been in the...

Jan 3, 2024

Just how powerful are eccentric-focused workouts and what do you need to know to really tap into the benefits for yourself and your clients? 
Dr. Michael⁠⁠ MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones...